Fashionably Business- H Street presents:

Marketing, Branding & Social Media for Fashion Businesses
Date : July 12th, 2010
Time: 6:30-8:00pm
Location: 961 H Street, NE, (Old Bank of America- corner of 10th and H Street, NE)

Description:  Marketing, Brand Management & Social Media for Fashion & Retail Businesses:  Join us for a discussion with James Walker, a talented Connector,  GEN  Y’er and founder of PR Prescriptions, on the importance of marketing and the use of social media for fashion businesses. Learn how to develop key messages that specifically reach your target audience and learn how social media can be used as a cost effective strategy to build and solidify your brand.  Participants will learn:

• About how social media fits into a broader marketing plan;
• About how social media can help you build and solidify your brand in the fashion market place; and
• About how to develop “key messages” for your target customers and how to implement those messages across various media.

Do you have a question about social media and how it can help your fashion business?  Then this workshop is for you.

***Space is limited registration is on a first come, first serve basis.*******************

Questions?: businessdev@gwfcc.org or call 202.709.DCFF (202.709.3233)

About the Presenter: James S. Walker is a Gen-Y Communications professional interested in Public Relations, Diversity, Marketing and Social Media. Tagged with the nickname “jaywalk,” James is paving his own way through the streets of life, passing up traditional conventions in search of sensible, innovative and effective communication.

He graduated from The George Washington University with a B.A. in Communication and a minor in History. A true believer in the power of Public Relations, James founded Influence PR, the Premier Student Public Relations Group, at GW in 2006. Under his leadership, Influence PR sponsored several professional development events and panel sessions with Marketing and PR industry leaders. In addition, IPR also took on pro-bono projects providing strategic communications counsel to on-campus student organizations and other Washington, DC based groups. Learn more about him and his new project Socially Diverse on his webiste: http://www.prprescriptions.com/

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About Fashionably Business- H Street

GWFCC’s DC Fashion Foundation, in partnership with Sewing Opportunities Never Ending (Sew-n-Know) and with support from H Street MainStreet, Inc presents:

Fashionably Business on H-Street and the Fashionably Business- Business Plan Competition, Washington, DCs first workshop series and business plan competition dedicated to strengthening and supporting Fashion Businesses in The District.

Fashionably Business on H- Street is a dynamic program that aims to provide multiple levels of support for existing and emerging fashion businesses.  From June through October 2010, fashion entrepreneurs will have access to a variety of FREE workshops, business checkups and one-on-one technical assistance to help grow, nurture and strengthen their businesses. The program ends with the “Fashionably Business” Business Plan Competition, where 1st, 2nd and 3rd place contestants are able to win up to $5,000 in cash and other prizes.  To learn more about the program and the business plan competition, visit the Fashionably Business program page here.

*This program is made possible by a generous Neighborhood Investment Fund grant provided by the DC Deputy Mayor for Economic Development.